FOR GO-TO-MARKET TEAMS

Execute a powerful go-to-market strategy

Succeed in rolling out your dev tool solution at scale and with durable monetization by mastering non-traditional go-to-market tactics through your community.

Grow with your users

Don’t let sales & developer-centric growth opportunities slip through the cracks

Done correctly, community building can be the foundation to your bottom-up go-to-market strategy, overcoming common challenges:

Developers are resistent to traditional marketing

Traditional marketing channels and campaigns are largely ineffective with the developer community.

Difficult to identify members to turn into customers

With fragmented data and multiple platforms its a challenge to identify promising sales opportunities.

Constant search for rich content ideas

Developers look for informative and specific content, coming up with constant ideas is a struggle to get right.

Many touchpoints & unclear customer journeys

With so many contact points, the end-to-end developer journey and buyer persona can be hard to map

but with

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you will ...

Approach members with authentic & targeted interactions, not ads

Leverage community to define your organic growth strategy, use crowd.dev to identify the right content concepts and messaging strategies to amplify your marketing efforts.

Activities

Go through your community activities and conversations to see what your members care about and jump into promising discussions.

Tags & custom attributes

Use tags & custom attributes to better segment and understand your members, so you can inform and tailor your interactions to them.

Find qualified opportunities in your community

Drive sales and lower customer acquisition costs by identifying the right users to target through your community with our enriched members pages that include organizations and interests.

Organizations

See all the organizations that have been identified in your community and stay up to date on any new ones and know which members represent them in what roles.

Filters, sorts & views

Filter your community based on engagement, reach, or any custom attributes you define to build relationships with valuable members.

Develop a content strategy that drives awareness & product adoption

Content is king when it comes to a developer-audience, use your community activities and trends to identify key topics to write about and attract and convince the right developers.

Trending conversations

Know what drives the most engagement or interest within your community to create the right content.

Eagle Eye

Search for content inspiration accross developer platforms like HackerNews and DEV using keywords.

Map out your user journey from beginning to end

Based on your existing members, map out the complete user journey from first interaction to sale to better optimize your future acquisition strategy.

Rich member profiles

See all activity history of a member in one place to see what led to a sale, pair this with other member data including attributes, tags, and identities for extra detail.

Notes & tasks

Create custom tasks & notes for specific members so you and your team are aligned on what steps to take next.

VOICE OF OUR USERS

Why go-to-market teams love crowd.dev

Go-to-market teams around the globe grow with crowd.dev.

Crowd.dev is the single point of truth for our developer community. We now have clarity about everything that's going on - across all channels.
Jacob Loring Portrait

Jacob Loring

Demand Manager, code intelligence

Integrate with crowd.dev

Explore our Apps and Integrations

Integrate all the community platforms and tools you use and work with our powerful apps to extract real business value from your developer community.

See all Integrations

GitHub

Connect GitHub with crowd.dev to enrich your community data and insights.

Discord

Connect Discord with crowd.dev to enrich your community data and insights.

Slack

Connect Slack with crowd.dev to enrich your community data and insights.

Twitter

Connect Twitter with crowd.dev to enrich your community data and insights.

DEV

Connect DEV with crowd.dev to enrich your community data and insights.

HackerNews

Connect HackerNews with crowd.dev to enrich your community data and insights.

HubSpot

Connect HubSpot with crowd.dev to enrich your community with CRM data.

Pipedream

Connect Pipedream with crowd.dev to enrich your community with CRM data.