Understand your developer journey and generate pipeline
Succeed in rolling out your dev tool solution at scale and with durable monetization by mastering non-traditional go-to-market tactics through your community.
.png)
.png)
.png)
.png)
.png)
Marketing to developers is tough
Traditional marketing channels and campaigns are largely ineffective when marketing to developers.
No insight into who is already using your open-source product
Hard to qualify and prioritize the right inbound leads
Many touchpoints & unclear customer journeys
but with
you can ...
Understand which channel works best for developers
Map out the full developer journey and identify where relevant developers come from to allocate resources efficiently.
Plug & play integrations
Easily tie community, social, and customer data together.
Activity history
Get a full view of developers’ interactions with your community, brand, and product.
Approach developers with authentic & targeted messaging
Personalize your content and messaging strategies and enter existing discussions to amplify your developer marketing efforts.
Developer profiles
Matched online identities and rich information on attributes like skills, background, or employer to personalize outreach.
Eagle Eye
A constant feed of developer-generated content for you to engage with and earn credibility, trust, and brand recognition.
Feed qualified leads to your sales team
Discover accounts where developers are already using your open source product. Set up automation to sync meaningful leads and intent data into your CRM.
Organization profiles
See which companies that fit your ICP are already using your open-source product.
CRM sync
Connect with Hubspot to automatically populate your CRM with qualified leads for a hand-off to Sales.
Why developer marketing teams love crowd.dev
Go-to-market teams around the globe grow with crowd.dev.
Jacob Loring
Demand Manager, code intelligence
.png)
