What it is
Segment is a customer data platform (CDP) that centralizes customer data from various sources into a single source of truth. It helps companies unify customer data, such as from websites, mobile apps, and CRMs, to create a complete view of the customer journey. This unified data can then be used to personalize marketing and improve customer experience across multiple channels.
What data we can 2-way sync with Segment
- Full name
- Online Identities (e.g. GitHub, Twitter, LinkedIn)
- Activities (e.g. GitHub stars, Twitter mentions, Discord messages)
- and more
Plan available on