Over the last year, we’ve shipped a lot of features to crowd.dev. It happens quite regularly that we come across a use case of our platform that we never thought about before in a user research interview. In this blog, we want to share five popular (and maybe surprising) use cases for crowd.dev.
A small refresher: crowd.dev is a platform that helps community-led companies to engage, support, and grow their communities. With our platform, you can discover and nurture members, establish and manage community programs, amplify useful community-created content, gather and share product feedback, set notifications to take real-time action, and measure the impact of your work. If you don’t have access to crowd.dev already, sign up here.
1. Spot & contact influential members
As a company building a community, you want to know when influencers (as defined by “people with a large social media following”) are active in your community. Those are potential multipliers for your community efforts.
To spot and contact influential members with crowd.dev, simply navigate to the Members list and click on the Influential view. This will show you all members that have more than 500 followers (called “Reach”) combined across the platforms you connected (e.g. Twitter & GitHub). By default, they are sorted by Reach, but you could also go on and apply filters to see e.g., only influential members that joined in the last 30 days or only those that have a high engagement level. Once you have identified members with high reach, you can try engaging them with a message.
2. Identify sales opportunities
Identifying sales opportunities in your community allows you to engage directly with your potential customers and gather valuable insights and feedback. While we don't recommend that you conduct the regular sales motions in your community, it can be a good starting point for a conversation.
The best place to identify sales opportunities in crowd.dev is in the Organizations module. Here you can discover all the organizations that your members are associated with. To spot very active organizations, you can, for example, use the Most members view, which sorts all organizations by the number of members they have in your community. Each organization has a dedicated profile view where you can take a look at all the data we collected.
3. Conduct product research
Your community is a great place to conduct product discovery and learn what people have to say, for example, about certain problems or features you are providing. Crowd.dev is collecting all your communities’ feedback across all platforms and making them easily searchable for you. To conduct product research, simply navigate to the Activities module and type in a keyword. You can then refine the search results by applying different filters (e.g. sentiment or platform).
Here is an example where I looked for activities regarding our “twitter integration” with a negative or neutral sentiment.
4. Find relevant content to engage with
Our Eagle Eye app allows you to monitor different community platforms to find relevant content to engage with, ultimately helping you to gain developers’ mindshare and grow your community.
Simply navigate to the Eagle Eye app, type in a few keywords that are relevant to your niche, open the post by clicking on it, and leave a thoughtful comment. After that you can mark the post as “engaged” to keep track of the posts that you engaged with through Eagle Eye. Hint: this will also help our algorithm to make better suggestions to you in the future.
5. Manage your daily community to-do’s
To manage your daily community to-do’s you can leverage the Tasks module. Here you can create and manage tasks, relate them to members of your community, and assign them to you or your colleagues. Typical tasks we use are, for example, “reach out to this member regarding ambassador program” or “follow up with member regarding support request on Discord”.
You can also create tasks in a members’ profile view. For that, you only need to switch to the “Tasks” tab and click “Add task”. This will open the same window for task creation. Learn more Tasks here.
Thanks for reading through this. This was a quick overlook over 5 popular uses cases that we currently see in our community. You can find a couple more use cases on this documentation page. We’d also love to hear about your personal use cases for crowd.dev. Please feel free to reach out to use via firstname.lastname@example.org or drop a message in our Discord community.